Press Release

July 16, 2018


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MBprime Delivers on Community’s Desire for 100% Renewable Service Offering

Monterey, CA July 16, 2018 – Monterey Bay Community Power (MBCP) rolled out its 100% eligible renewable service offering – MBprime – on July 1, along with residential enrollment. MBprime is designed to further reduce the environmental impacts of generating electricity while reducing dependence on fossil-fuels. MBprime will also address customer requests for a service offering that meets and exceeds California’s current Renewable Portfolio Standard (RPS) goals; 33% of electricity generated by eligible renewable energy by 2020 and 50% by 2030.

MBprime provides electricity generated from eligible renewable sources such as wind and solar. Although all MBCP service offerings provide electricity generated from carbon-free sources such as wind, solar and hydroelectric, the State of California’s Renewables Portfolio Standard established in 2002 does not include large-scale hydroelectric. By offering a product which exceeds RPS standards, MBCP is satisfying the needs of customers with the highest standard for sustainability, while also contributing to a more diverse electricity supply for the state.

Prior to receiving feedback from residential customers and environmental business leaders like the Monterey Bay Aquarium, MBCP had planned to operationalize a 100% renewable offering sometime in 2019. Feedback from residential and commercial customers called for an accelerated rollout, prompting MBCP Board approval for MBprime on April 4, 2018 and making the 100% renewable offering available to all MBCP customers beginning July 1, 2018.

“I feel good moving to 100% renewables; well worth paying a little bit more,” shared Robert Frischmuth, Pacific Grove resident and Director at Communities for Sustainable Monterey County.

At an extra cost of $0.01 per kilowatt hour, MBprime will add an estimated $3-5/month to the average residential customer’s electric bill. With enrollment for residential customers taking place throughout July, MBCP anticipates MBprime growing in popularity while increasing the degree to which MBCP is utilizing RPS-eligible renewable energy. MBCP reports over 100 customers have already enrolled in MBprime, with the Monterey Bay Aquarium leading the way.

“All of us at the Monterey Bay Aquarium applaud and appreciate Monterey Bay Community Power’s effort to address our strong commitment to switching to renewable energy for the health of the ocean and the planet, and to help us reach our sustainability goals,” says Margaret Spring, Vice President of Conservation & Science and Chief Conservation Officer.  “We see this as a win not just for the Monterey Bay Aquarium, but also for our community, our State, and ultimately, our ocean. We hope others will join us in enrolling in MBprime.”

Another impactful milestone reached, MBCP continues to grow and evolve at a remarkable pace. “Exceeding the Renewables Portfolio Standard (RPS) and raising the bar for our own practices around power procurement has always been our goal but it took a world-renowned institution like the Monterey Bay Aquarium to help get us there so quickly,” says Tom Habashi, CEO for MBCP.

True to form, the public not-for-profit agency is placing the will of Tri-County businesses and residents atop its many considerations around upholding the core mission to provide local choice, clean energy and economic vitality for the region.

As with all MBCP service offerings, MBprime customers will receive a 3% rebate on their electricity generation charges, to either keep or redirect towards one of MBCP’s rebate offerings: MBgreen+ or MBshare.

Monterey Bay Community Power is a Community Choice Energy agency established by local communities to source carbon-free electricity for Monterey, San Benito and Santa Cruz counties while retaining PG&E’s traditional role delivering power and maintaining electric infrastructure. As a locally controlled not-for-profit, MBCP is not taxpayer funded and supports Tri-County economic vitality by providing cleaner energy at a lower cost, supporting low-income rate payers, and funding local renewable energy projects. For more information, visit